Corporate America Isn’t So Proud of Pride Month

While Biden and the Left are all in on the LGBT cultural revolution, Corporate America is noticeably quiet this June. Why?

For years, Corporate America has rolled out the rainbow carpet in June to show support for so-called “Pride Month.” You can hardly type in Google, order on Amazon, or go to a retail store without being inundated.

But this year, things are a little different. Smartphone app icons didn’t change to rainbow color schemes, professional sports teams declined to make statements, and Target scaled-back its merchandise displays and eliminated rainbow-themed clothing aimed at children.

So what happened – did Corporate America suddenly stand up to the alphabet mafia? Not exactly, but they do seem to be following the (loss of) money that shows Americans don’t want the left’s gender ideology shoved down their throats.

The biggest example of this was, of course, the backlash against Bud Light for its marketing stunt last year with transgender influencer Dylan Mulvaney. Parent company Anheuser-Busch InBev lost $1.4 billion in sales as Average Joes decided they just wanted a beer—not transgender activism—and there were plenty of other brands to choose from.

And after Target suffered a boycott for marketing LGBT-themed products for children, the retailer’s chief growth officer admitted the company needed to listen to consumers: “The reaction is a signal for us to pause.”

Gee, you think?

With inflation through the roof, the average American is just trying to keep food on the table, not keep up with every cause that has its celebration month, week, day, or hour. More importantly, they definitely don’t want their increasingly-stretched dollars to go to a movement that puts men in women’s locker rooms, and males on women’s athletic teams.

Corporations are getting the message, but others don’t seem to have a clue. For example, this year’s White House statement used “Pride Month” to call for a ban on so-called “assault weapons.” (Side note: President Joe Biden and his allies are curiously unable to define what exactly constitutes an “assault weapon.”)

And while corporations seem more hesitant to fly the rainbow flag, Biden has bragged about his administration’s work through the Department of Education to rewrite Title IX mandates in a way that will require schools to allow boys into girls’ locker rooms and onto girls’ sports teams. 

Look, private corporations can do what they want—and consumers can take their wallets, purses, credit cards, and Venmo accounts elsewhere. That’s what makes the free market great. But the IRS doesn’t give you a choice about paying taxes—and that means bureaucrats whose salaries are funded by you led the Biden administration’s fight  to fund a provision that would keep the rainbow flag from flying over embassies overseas with the same status as the American flag.

Like former Bud Light drinkers and teen girls in West Virginia, Congress prevailed, but one setback won’t end Biden’s pandering to the LGBT activists for votes. According to reports, 70 percent of this demographic expects to vote for Biden in November, which is why his re-election campaign is using the month of June to launch its LGBT voter mobilization initiatives with participation in over 200 events in 23 states.

So this year, while you enjoy the warm days of June without the corporate in-your-face rainbow push, remember that Biden and the Democrats aren’t giving up that easy. The only way they’ll stop is if you tell them in the voter’s booth.

Paul Revere is the pseudonym of a conservative writer

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